Don’t look now: Big brother is watching you from an NS billboard
Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to […]
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Ad industry attacks Safari effort to protect online privacy
A feature in Apple’s upcoming browser makes it harder for advertisers to track us online. That will “sabotage” the internet, […]
Behavioral advertising industry slams ePrivacy plans
In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European […]
With GDPR On The Horizon, Data Challenges And Opportunities Loom
The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. […]
Twitter (and Others) Double Down on Advertising and Tracking
In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. […]
Industry Watchdog Reminds Advertisers of the Importance of Transparency and Choice
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based […]
Adblock Plus wins again: New court ruling backs ad blocker against media firms
Publishers have failed again in their attempts to have ad blocking ruled illegal. Source: Adblock Plus wins again: New court […]
Google Prepares For Europe’s New Privacy Rules
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection […]
Blippar To Use Computer Vision To Improve Location Targeting
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to […]
Verizon wants you to give up Web privacy—in exchange for movie tickets
Verizon targeted ads program shares lots of personal data. Source: Verizon wants you to give up Web privacy—in exchange for […]
Google tracks what you spend offline to prove its online ads work
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate […]
Adsquare Intros Cross-Device Matching With Device IDs As The Foundation
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as […]