ePrivacy law would penalise sites who block ad-blockers
Amendments to the ePrivacy regulation will damage the funding models that enable most consumers to access free content and services. […]
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Safari in Arms Race Against Trackers – Criteo Feels the Heat
Criteo is an ad company. You may not have heard of them, but they do retargeting, the type of ads […]
That Netflix tweet wasn’t creepy. Reality is.
The Internet was in an uproar recently about a tweet from Netflix’s official account spotlighting (and shaming) 53 of its […]
Facebook discloses its advertising principles
Laying out the principles that guide our decision making when it comes to advertising across Facebook, Messenger and Instagram. Source: […]
Ghostery 8 Deploys Artificial Intelligence in the Fight Against Ad Trackers
With the release of Ghostery 8, the popular ad-blocker introduces artificial intelligence and a whole new level of usability for […]
A Marketer’s Guide To GDPR
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – […]
Nielsen will use Gracenote’s smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president […]
Samsung’s browser on Android phones gets an ad-tracking blocker
Samsung’s web browser is now available on all Android phones running Android 5.0 and above. In the same update, Samsung […]
It Takes Just $1,000 to Track Someone’s Location With Mobile Ads
University of Washington researchers have shown just how cheaply spies can exploit ad networks for fine-grained, individualized surveillance. Source: It […]
New screen at Piccadilly Circus could track people
The vast screen – which is around the size of four tennis courts – features facial and car recognition technology […]
The Silver Lining in the EU’s New Privacy Rules
The EU’s new regulatory rules will burden bad actors, which is a good thing, writes Scott Meyer, founder of Evidon […]
Marketers are increasingly targeting kids, causing privacy concerns
On the heels of receiving US$21 million in Series B funding, SuperAwesome CEO Dylan Collins explains why investment opportunities abound […]