PII May No Longer Be The Third Rail Of Ad Tech
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe […]
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The False Teeth of Chrome’s Ad Filter
Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that […]
Here’s how Google Chrome’s new ad blocker works
Google Chrome will soon begin to block ads on some websites by default. I dug up some more information about […]
In The GDPR Era, Publishers Also Need A Data Opt-Out
The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s […]
Clamping Down On Email Panels: A GDPR Advisory
Warning to firms that monitor inboxes and aggregate data about message performance for customers: you could run afoul of the […]
The Strategic Impact Of GDPR (With Emoji)
Let’s start with a disclaimer: I’m no expert in GDPR (General Data Protection Regulation). If I were, I’d be billing […]
The GDPR Handbook for Concerned Marketers
Vacations are over, everybody’s realizing May 25th 2018 is closer, so we should get this GDPR show back on track. […]
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications […]
Firefox Quantum available with faster, always-on privacy
With today’s release, we’re building on the great foundation provided by Firefox Quantum on desktop and adding new capabilities for […]
Web Trackers Lift Email Addresses Via Browser’s Autofill Feature
Two marketing firms appear to be behind the web tracking, which occurred over 1,100 websites, according to Princeton researchers. Source: […]
Atdvertising platform OpenX Now GDPR Compliant
With new, more stringent consumer privacy regulations poised to take effect in Europe soon, a leading digital advertising exchange has […]
No tracking, no revenue: Apple’s privacy feature costs ad companies millions
Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple […]