Understanding the General Data Protection Regulation: A primer for global publishers
The General Data Protection Regulation (GDPR) is a major piece of EU legislation that will transform the operating landscape for […]
ads
Establishing Responsible Privacy Practices in Digital Advertising
In 2009, the major US advertising trade associations joined together to establish a set of self-regulatory principles that balance consumer […]
How Europe’s New Privacy Law Will Change the Web, and More
Consumers have long wondered just what Google and Facebook know about them, and who else can access their personal data. […]
What CMOs Need to Know to Prepare for GDPR
The countdown is on: Only two months are left for companies to ensure they are in compliance with the European […]
IAB Europe releases GDPR Transparency and Consent Framework
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First […]
Social networks may have to reveal how they target users with ads
Facebook and Twitter may be forced to reveal detailed information about how and why users were targeted for political advertising, […]
Lead Acquisition at Events, GDPR Style
I am certain that there is likely to be nobody reading this blog who has never been to a trade […]
Affiliate marketing industry needs to clean up its act in terms of privacy law compliance
An international operation has found that the affiliate marketing industry has significant issues to overcome in terms of compliance with […]
Is Artificial Intelligence the Ultimate Test for Privacy?
Nothing challenges the effectiveness of data protection law like technological innovation. You think you have cracked a technology neutral framework […]
Marketers don’t expect the sky to fall with GDPR
Much uncertainty swirls around the General Data Protection Regulation, with enforcement looming on May 25. While marketers understandably fret over […]
PII May No Longer Be The Third Rail Of Ad Tech
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe […]
The False Teeth of Chrome’s Ad Filter
Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that […]