Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial
Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores […]
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We’re in the Uncanny Valley of Targeted Advertising
Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his […]
DPO Confessional: Think globally, but direct market locally
Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’s General Data Protection Regulation contains some ambiguity […]
Four cents to deanonymize: Companies reverse hashed email addresses
Your email address is an excellent identifier for tracking you across devices, websites and apps. Even if you clear cookies, […]
ARF Proposes New Standards For Consumer Data
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad […]
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s […]
Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and […]
Advertising Association calls for ‘deep alignment’ of European data protection post-Brexit
The Advertising Association has unfurled its colours to the mast of continued ‘deep alignment’ between the UK and Europe on […]
Why online advertising will survive this massive legal shift
The ad tech industry is facing a crises of sorts, depending on who you ask. The big deal is that […]
UK watchdog wants disclosure rules for political ads on social media
The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure […]
Will news organizations face Facebook-fueled blowback for using third-party tracking on their own sites?
“The sins are different; but they are still sins, just as apples and oranges are still both fruit. Exposing readers […]
Five things US marketers should be doing to prepare for the GDPR
The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe. While the headlines have been […]