Mozilla’s approach to sponsored content aims to protect privacy
For a few months now, Mozilla and Pocket have been testing a new initiative to bring users a high-quality personalized […]
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How GDPR Impacts Marketers: What You Need to Know
Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this […]
Think globally, but direct market locally
Article 6 of the GDPR requires data controllers to have a lawful basis for data processing. Anyone following the IAPP […]
How firms you have never interacted with can target your Facebook
Advertisers are seemingly able to access accounts with no input from the user. On one of Facebook’s myriad setting screens, […]
Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial
Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores […]
We’re in the Uncanny Valley of Targeted Advertising
Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his […]
DPO Confessional: Think globally, but direct market locally
Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’s General Data Protection Regulation contains some ambiguity […]
Four cents to deanonymize: Companies reverse hashed email addresses
Your email address is an excellent identifier for tracking you across devices, websites and apps. Even if you clear cookies, […]
ARF Proposes New Standards For Consumer Data
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad […]
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s […]
Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and […]
Advertising Association calls for ‘deep alignment’ of European data protection post-Brexit
The Advertising Association has unfurled its colours to the mast of continued ‘deep alignment’ between the UK and Europe on […]