Three different approaches to consent under GDPR
AdAge looks at at several publishers who are all handling consent under GDPR differently. Approaches vary widely. Some publishers provide an easy […]
ads
How GDPR Will Transform Digital Marketing
With new and substantial constraints on what had been largely unregulated data-collection practices, marketers will have to find ways to […]
No, seriously: What happens to ad tech post-GDPR?
Can ad tech continue to operate as it has before the GDPR? Or it will have to shift to a […]
Publishers, ad tech firms scramble to comply with GDPR
With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control. […]
Personalization Gets A Like – From Some Consumers, Anyway
Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to […]
Google gives publishers controls to comply with EU privacy law
Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select […]
Ad blocking deemed legal in Germany
Ad blocking services are free to operate in Germany after the country’s Federal Court of Justice ruled their use does […]
Extent of how Canadians’ online data used ‘very surprising,’ MP says
A member of the parliament’s standing committee on access to information, privacy and ethics says he and his colleagues “didn’t […]
Post-GDPR, Clients Will Own Data And Agencies Must Get Creative
The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of […]
Facial recognition helps teams and advertisers learn about fans
Sports teams and stadiums are turning to high-tech start-ups to learn more about their fans, with implications for your privacy. […]
Mozilla’s approach to sponsored content aims to protect privacy
For a few months now, Mozilla and Pocket have been testing a new initiative to bring users a high-quality personalized […]
How GDPR Impacts Marketers: What You Need to Know
Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this […]