No, seriously: What happens to ad tech post-GDPR?
Can ad tech continue to operate as it has before the GDPR? Or it will have to shift to a […]
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Publishers, ad tech firms scramble to comply with GDPR
With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control. […]
Personalization Gets A Like – From Some Consumers, Anyway
Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to […]
Google gives publishers controls to comply with EU privacy law
Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select […]
Ad blocking deemed legal in Germany
Ad blocking services are free to operate in Germany after the country’s Federal Court of Justice ruled their use does […]
Extent of how Canadians’ online data used ‘very surprising,’ MP says
A member of the parliament’s standing committee on access to information, privacy and ethics says he and his colleagues “didn’t […]
Post-GDPR, Clients Will Own Data And Agencies Must Get Creative
The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of […]
Facial recognition helps teams and advertisers learn about fans
Sports teams and stadiums are turning to high-tech start-ups to learn more about their fans, with implications for your privacy. […]
Mozilla’s approach to sponsored content aims to protect privacy
For a few months now, Mozilla and Pocket have been testing a new initiative to bring users a high-quality personalized […]
How GDPR Impacts Marketers: What You Need to Know
Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this […]
Think globally, but direct market locally
Article 6 of the GDPR requires data controllers to have a lawful basis for data processing. Anyone following the IAPP […]
How firms you have never interacted with can target your Facebook
Advertisers are seemingly able to access accounts with no input from the user. On one of Facebook’s myriad setting screens, […]