California Privacy Protection Act will impact Ad Tech
On June 28, the California Legislature hastily passed the California Consumer Privacy Act of 2018 (CCPA). The law, which takes […]
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Under GDPR, publishers are adopting consent management platforms
More publishers are feeling under pressure to adopt a consent-management platform to be compliant with the General Data Protection Regulation. In […]
CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Ad Targeting
On July 19, 2018, the French Data Protection Authority (“CNIL”) announced that it served a formal notice to two advertising […]
How AT&T’s plan to become the new Facebook could be a privacy nightmare
The unchecked power of telecom giants that want to compete with tech companies creates a perfect storm for privacy violations. While […]
Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?
If stricter opt-in dialogues brought by GDPR make mass opt-outs more likely, how might that affect the functioning of user […]
Websites and online advertisers test limits of European privacy law
Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services […]
Facebook releases new privacy safeguards after ceding to pressure from advertisers
Facebook is installing new controls it says will better inform its members about the way companies are targeting them with […]
Google reboots advertising tools to give users more control over their data
The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling […]
Apple Just Made Safari the Good Privacy Browser
The newest version of Apple’s Safari comes with new privacy enhancing features. Browser will push back hard against the ad-tracking […]
GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into […]
Three different approaches to consent under GDPR
AdAge looks at at several publishers who are all handling consent under GDPR differently. Approaches vary widely. Some publishers provide an easy […]
How GDPR Will Transform Digital Marketing
With new and substantial constraints on what had been largely unregulated data-collection practices, marketers will have to find ways to […]