How a small French privacy ruling could remake adtech for good
A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website […]
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Researchers Defeat Most Powerful Ad Blockers
Perceptual ad blockers will come out on the losing side in the war against internet advertisers and expose users to […]
GDPR Has Uneven Ad Tracking Impact
Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline […]
Ad tech’s privacy implications go beyond targets
Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with […]
What happens to ad tech post-GDPR?
The central issue seems to center around whether ad tech can continue to operate as it has before the EU […]
How PrivacyChain could solve one of consent management’s biggest problems
The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity […]
Facebook Is Giving Advertisers Access to Your Shadow Contact Information
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is […]
Building consumer trust and overcoming privacy barriers with on-device AI
New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, […]
Here’s how GDPR is already changing web design
When Europe’s sweeping privacy regulations (called GDPR) took effect in May, it was unclear just how much the new rules […]
The growing role of second party data in marketing
May we see second party data have a growing role in marketing today if secure platforms are to enable such […]
GDPR impact on marketing
GDPR has caused a drop-off in third-party cookies on news sites and prompted marketers to alter their ad targeting techniques […]
Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales
Google and Mastercard brokered a business partnership that gave Google an unprecedented asset for measuring retail spending, part of the […]