The GDPR: the driving force behind creative advertising
The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. […]
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IAB Europe updates transparency and consent guidelines to meet GDPR compliance
The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising […]
Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules
Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising. Turns out: in many […]
The Pitfalls of Personalisation
Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s […]
Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased
Facebook is in trouble with the US Department of Housing and Urban Development (HUD) for what the department says are […]
Ad-tech industry: GDPR complaint is like holding road builders to account for traffic violations
A war of words – in the form of automotive analogies – has erupted between privacy advocates and the Interactive […]
Health apps are sharing sensitive information with Facebook
Facebook is getting ahold of sensitive personal information that smartphone owners submit to entirely separate mobile apps, thanks to a […]
IAB denies any GDPR wrongdoing as complaints are filed with regulators
Privacy campaigners have targeted the Interactive Advertising Bureau Europe (IAB) with further complaints to European regulators that its data practices […]
Even the IAB warned adtech risks EU privacy rules
A privacy complaint targeting the behavioral advertising industry has a new piece of evidence that shows the Internet Advertising Bureau […]
How Taylor Swift showed us the scary future of facial recognition
Surveillance at concerts is just the beginning, as fears grow around an unregulated, billion-dollar industry. Taylor Swift raised eyebrows late […]
FTC Decides Not to Modify CAN-SPAM Rule
On February 12, the Federal Trade Commission (“FTC”) announced that, after a review of the Controlling the Assault of Non-Solicited […]
FTC Decides Not to Modify CAN-SPAM Rule
On February 12, the Federal Trade Commission (“FTC”) announced that, after a review of the Controlling the Assault of Non-Solicited […]