Facebook tries to make ad targeting explanations more useful
Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and […]
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French DPA to take action on online targeted advertisements
French data protection authority CNIL has received an important number of individual and collective complaints (La Quadrature du Net, Privacy […]
IAB Releases Data Transparency Standard
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing […]
ICO publishes update report on adtech
For several months ICO has been reviewing how personal data is used in real time bidding (RTB) in programmatic advertising, […]
1 year into GDPR, ad industry braces for more fines
Complacency is a dangerous mistress. But it’s a trap many companies are in danger of falling into when it comes […]
Apple has a plan to make online ads more private
Apple says it’s figured out some middle ground that keeps ads alive but without their nefarious ad tracking capabilities. The tech […]
Irish regulator investigates Google’s Ad Exchange
The Irish Data Protection Commission will look into whether Google’s Ad Exchange system is GDPR-compliant. Ad Exchange system is used […]
The GDPR: the driving force behind creative advertising
The months and weeks before its introduction, businesses – and particularly the media industry –scrambled to meet the GDPR legislation. […]
IAB Europe updates transparency and consent guidelines to meet GDPR compliance
The Interactive Advertising Bureau (IAB) Europe has updated technical details relating to the GDPR framework, designed to support digital advertising […]
Facebook Custom Audience illegal without explicit user consent, Bavarian Data Protection Authority rules
Online shops and marketers routinely share customer data with Facebook to reach them with targeted advertising. Turns out: in many […]
The Pitfalls of Personalisation
Hyper-personalisation is often considered the ‘holy grail’ of consumer experiences. It’s convenient, it’s targeted and in an ideal world it’s […]
Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased
Facebook is in trouble with the US Department of Housing and Urban Development (HUD) for what the department says are […]