Google to let sites block personalized ads under California privacy law
Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and […]
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UK’s data regulator again warns ad tech over GDPR compliance
U.K. data protection authority, The Information Commissioner’s Office, has stepped up its warning for the ad tech industry to get […]
Facebook Earns $132.80 From Your Data per Year
The newly released files indicate that between 2013 and 2015, moves that Facebook touted as protecting consumer privacy—like stopping Six4Three […]
Google restricts contextual ad targeting
Google has taken steps to limit data sharing for targeted adverts as it comes under increasing pressure to do more […]
ICO concerned by mass health data-sharing with advertisers
The UK’s data regulator has expressed deep concerns over reports that some of the most popular health websites are sharing […]
Data Protection Commissioner investigating micro-targeting on social media
The Data Protection Commissioner Helen Dixon has said her office is conducting a number of investigations into the micro-targeting of […]
Smart TVs are data-collecting machines, new study shows
A new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers. […]
Google to address ad frequency with machine learning when cookies aren’t available
Google will be rolling out an approach to ad frequency control that doesn’t rely on cookies in Display & Video […]
This Guy Made an Ad Blocker That Works on Podcasts and Radio
AdBlock Radio is an adblocker for live radio streams and podcasts. It detects audio ads with machine-learning and Shazam-like techniques Alexandre […]
German publishers wrestle with Firefox’s latest anti-tracking changes
German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default. Publishers have […]
Facebook and Google have ad trackers on your streaming TV
Modern TV, coming to you over the Internet instead of through cable or over the air, has a modern problem: […]
What the focus on the AdTech industry and cookies means for your organisation
Any organisation involved in digital advertising is accountable for the online targeting solution they use. As a website publisher, you […]