Google is auditioning candidates to succeed the third-party cookie
Google wants other ad exchanges and demand-side platforms to run tests to see whether its proposals to replace third-party cookies […]
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No need to mourn the death of the third-party cookie
Amid the whirlwinds of the industry’s response, it’s become abundantly clear that the demise of the cookie is probably a […]
Adtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy […]
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies
With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct […]
Brave to generate random browser fingerprints to preserve user privacy
“Brave’s new approach aims to make every browser look completely unique, both between websites and between browsing sessions.” The Brave […]
Facebook blocks mobile app advertisers from using device-level data
Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers […]
Mobile Device IDs Will Be The Next Ad Tracker To Bite The Dust
Neither Apple nor Google – which is fresh off announcing its plan to kill third-party cookies in Chrome less than […]
‘Prepare for ICO to utilise its wider powers’: UK regulator issues warning to adtech
The UK’s data regulator, the Information Commissioner’s Office (ICO), has issued a warning to any adtech companies which have failed […]
GDPR will force programmatic advertising to evolve in 2020
GDPR replaced the Data Protection Directive in 2018, and for companies who use programmatic advertising, it could be the key […]
Trump signs TRACED Act
This week President Trump signed the first federal law designed to combat robocalls , giving federal agencies new abilities to […]
Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025
Gartner predicts 80% of marketers who have invested in personalization will abandon their efforts by 2025 due to lack of […]
Google to let sites block personalized ads under California privacy law
Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and […]