Advertisers scramble to plan for the uncertain ‘cookieless future’
It seems that resolving advertising’s identity crisis is like negotiating a maze and advertisers have no idea what waits for them at the end.
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Advertisers See Data Privacy, Ad Tracking As Top Challenges
The findings of the Interactive Advertising (IAB) report show that data privacy and ad tracking were their top challenges in 2021 for media buyers.
Google And IAB In The Crosshairs Over RTB (Again)
Google and the IAB are once again under the EU’s gimlet eye.
Apple takes aim at adtech hysteria over iOS app tracking change
Apple has used a speech to European lawmakers and privacy regulators today to come out jabbing at what SVP Craig Federighi described as dramatic.
Verizon Media Unveils ‘Cookieless’ ID To Replace Third-Party Ones
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to […]
IAB releases DPIA guidance for Digital Advertising under GDPR
IAB has developed and published practical guide to carrying out data protection impact assessments (DPIA) under the EU’s General Data […]
UK’s ICO faces legal action after closing adtech complaint with nothing to show
The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against […]
ICO Publishes Report on Compliance in Direct Marketing Data Broking Sector
On October 27, 2020, the UK Information Commissioner’s Office (ICO) published a report following its investigation into data protection compliance […]
Apple Faces Antitrust Complaint in France Over Privacy Changes in iPhones
Apple’s operating software starting early next year will require apps to get opt-in permission from users to collect their advertising […]
Google’s display advertising business is under antitrust probe in Italy
Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of […]
EU parliament backs tighter rules on behavioural ads
The EU parliament has backed a call for tighter regulations on behavioral ads (aka microtargeting) in favor of less intrusive, […]
Google Releases Results From Early Tests Of Cohort-Based Advertising
For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the […]