Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. At least for now.
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TikTok privacy policy update surprises users with more personalized ads
Starting April 15, the TikTok’s personalized ads policy is changing — as are users’ options to opt out of them, it seems.
Third-party cookie replacements fall short of consent and transparency promises
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.
Facebook may be stronger after Apple privacy changes
Zuckerberg’s comments are the most optimistic statements Facebook has made about Apple’s iOS 14 privacy update.
TikTok wants to keep tracking iPhone users with state-backed workaround
They want to keep tracking iPhone users with solution created by state-backed group.
Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads
“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.
T-Mobile to Step Up Ad Targeting of Cellphone Customers
T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.
Apple hit with personalised ads complaint in France
A group representing 2,000 French startups filed a complaint against Apple on Tuesday, accusing the US company of failing to seek permission from users for personalised advertising.
How will adtech tackle Google, Apple privacy changes?
Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.
How CTV Audience Data Is Changing Ad Funded Streaming Forever
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.
Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS
You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.
Apple, Facebook Trade Barbs Over Privacy-Focused Business Models
Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.