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Large outdoor sign with a colorful geometric pattern featuring a prominent "thumbs up" icon. Below, text reads "facebook" on the left and "1 Hacker Way" on the right. Surrounded by trees under a clear blue sky.

March 20, 2021

Facebook may be stronger after Apple privacy changes

Zuckerberg’s comments are the most optimistic statements Facebook has made about Apple’s iOS 14 privacy update.

March 18, 2021

TikTok wants to keep tracking iPhone users with state-backed workaround

They want to keep tracking iPhone users with solution created by state-backed group.

A laptop on a wooden table shows a large checkmark inside a black square on the screen, with a large pixelated cursor arrow pointing at it. A pen and notebook are on the left side of the table. The blurred background suggests an indoor setting.

March 12, 2021

Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads

“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.

Illuminated magenta T-Mobile sign with a large 'T' and three squares, viewed through a window. The background shows the interior of a store with ceiling lights and abstract wall designs visible through the glass.

March 11, 2021

T-Mobile to Step Up Ad Targeting of Cellphone Customers

T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.

March 11, 2021

Apple hit with personalised ads complaint in France

A group representing 2,000 French startups filed a complaint against Apple on Tuesday, accusing the US company of failing to seek permission from users for personalised advertising.

A person in a plaid shirt gestures with their hands during a meeting. In front is an open laptop displaying a colorful graph or chart, a notebook, and a smartphone on a wooden table. Another person is blurred in the background, suggesting a group discussion.

February 24, 2021

How will adtech tackle Google, Apple privacy changes?

Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.

A living room features a flat-screen TV displaying a scene of Earth from space. Wooden shelves surround the TV, filled with books, decor, and a game console. A large potted plant sits to the left, and a wooden door with frosted glass is on the right. The floor is tiled in dark brown.

February 19, 2021

How CTV Audience Data Is Changing Ad Funded Streaming Forever

The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.

A person holds a smartphone displaying the home screen filled with various app icons, including Messages, Photos, and Settings. The wallpaper shows a beach scene with sand and waves. The time at the top is 9:42. The background is a plain, blurred, grayish color.

February 1, 2021

Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS

You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.

February 1, 2021

Apple, Facebook Trade Barbs Over Privacy-Focused Business Models

Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.