TikTok wants to keep tracking iPhone users with state-backed workaround
They want to keep tracking iPhone users with solution created by state-backed group.
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Broadband Carriers Should Seek Permission Before Harnessing Web-Browsing Data For Ads
“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.
T-Mobile to Step Up Ad Targeting of Cellphone Customers
T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.
Apple hit with personalised ads complaint in France
A group representing 2,000 French startups filed a complaint against Apple on Tuesday, accusing the US company of failing to seek permission from users for personalised advertising.
How will adtech tackle Google, Apple privacy changes?
Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.
How CTV Audience Data Is Changing Ad Funded Streaming Forever
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.
Apple’s App Tracking Transparency feature will be enabled by default and arrive in ‘early spring’ on iOS
You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.
Apple, Facebook Trade Barbs Over Privacy-Focused Business Models
Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.
Facebook to give academics access to political advertising data
Facebook will open up targeting information for more than 1.3m social issue, electoral and political ads to researchers .
ICO resumes adtech investigation
In May 2020, UK’s information Commissioner’s Office paused investigation into real time bidding (RTB) and the adtech industry. Now it is resumed.
Brussels zeroes in on Google’s adtech business
The European Commission is mulling two new probes into the tech giant.
Here’s What Google Didn’t Say in Its Promises About Our Privacy
Google issued its response on Sunday via a public blog post tackling some of the more “misleading” allegations but they only ring true if you don’t actually question Google’s claims.