“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.
T-Mobile US will automatically enroll its phone subscribers in an advertising program informed by their online activity, testing businesses’ appetite for information that other companies have restricted.
A group representing 2,000 French startups filed a complaint against Apple on Tuesday, accusing the US company of failing to seek permission from users for personalised advertising.
Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.
You can now toggle IDFA sharing on a by-app basis at any time, where previously it was a single toggle. If you turn off the “Allow apps to request to track” setting altogether no apps can even ask you to use tracking.
Tim Cook criticized app-tracking tools that he said turn consumers into an advertising product a day after Mark Zuckerberg accused Apple of using its platform to interfere with how Facebook apps work.
Facebook will open up targeting information for more than 1.3m social issue, electoral and political ads to researchers .
In May 2020, UK’s information Commissioner’s Office paused investigation into real time bidding (RTB) and the adtech industry. Now it is resumed.
The European Commission is mulling two new probes into the tech giant.
Google issued its response on Sunday via a public blog post tackling some of the more “misleading” allegations but they only ring true if you don’t actually question Google’s claims.
Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter.