The Post-Cookie Digital Advertising Landscape: Planning for PrivacyCompliance in Unsettled Terrain

An Article examining digital advertisers’ and tech companies’ shift away from using third party
cookies to track and target consumer behavior across websites, apps, and other online platforms
due to increased global privacy regulation and consumer concern. This Article discusses the digital
advertising regulatory landscape including the EU ePrivacy Directive, GDPR, CCPA, and other US
state consumer privacy laws, emerging alternatives to third-party cookies, and best practices for
businesses to develop a privacy-focused, post-cookie digital advertising strategy.