UK’s ICO to investigate use of data analytics for political purposes
Elizabeth Denham, UK Information Commissioner, has announced today that she has launched a formal investigation into the use of data analytics for political purposes. In response to a question from PL&B, she confirmed in open session at the ICO Conference in March, that the ICO was assessing the use of micro-targeting by the Leave Campaign in the EU referendum. Now the initial look at the role of Cambridge Analytica (CA) and partner companies abroad has broadened into this formal investigation into micro-targeting services.
