The Case Against Google Analytics for Organizations Collecting Personal Data

Almost 30 million website owners choose Google Analytics to gather data about their visitors. But even if you trust Google’s data privacy policies, Google Analytics still may not be the best option.

The biggest cost lies in how the data Google Analytics collects is used and shared. From Google Analytics, the data ends up all over the world for use in Google’s advertising products.

Full article: The Case Against Google Analytics for Organizations Collecting Personal Data – CPO Magazine