New Zealand’s proposed privacy trust mark may provide organisations “competitive advantage”
On 5 July 2017, the Office of the Privacy Commissioner of New Zealand (‘OPCNZ’) launched a survey on the creation of a privacy trust mark system to be administered by the OPCNZ. The Survey is part of its vision to help consumers gain trust and confidence that their personal information will be safeguarded and make it easier for them to choose privacy-friendly goods and services. In this respect, the proposed Privacy Tick trust mark is intended to endorse products and services which are ‘designed with privacy in mind.’
