Most US consumers want more control of data and don’t trust companies

More than half of US consumers want more control over their personal data – and a similar number don’t trust companies to use their data ethically, according to a KPMG survey.

Ninety-seven per cent flagged the importance of data privacy, with 87% feeling it was a human right, according to the survey of 1000 respondents.

Source: Most US consumers want more control of data and don’t trust companies