Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report. The report does show that marketers are aware of the importance of data security, with nearly 75 percent saying they will invest in technology to improve their approach to data privacy. But they may need training first, with 57 percent saying their top GDPR challenge is understanding the law, and only 37 percent saying they are facing technological barriers.
