It’s a Post-GDPR World: (Device) IDs Will Be Checked at the Digital Door

Smart TVs and streaming digital media players such as Roku and Chromecast have their own unique device IDs that fulfill several functions for OTT services in addition to identifying a specific device. Collecting and using this information incurs several obligations on the part of OTT providers, ideally beginning with conducting a “data protection by design” review of their applications and services. This is a systematic technology and process review to ensure good privacy protections are built in, identify and mitigate potential privacy risks and document all the steps in accordance with the GDPR’s accountability requirement.

Full article: It’s a Post-GDPR World: (Device) IDs Will Be Checked at the Digital Door – Multichannel