Is data security a waste of money?
The study surveyed about 1,000 consumers and 660 business and cyber security professionals from over 600 companies earning at least $100 million in annual revenue across ten countries, including the US, UK, Australia, China, India and Japan. It found that 48 percent of consumers stopped trusting and using a company’s services because of a data breach.
Though company executives admitted that the breach negatively affected their bottom line, one-third of business execs from major global companies said they saw security initiatives as a negative return on investment.
