ICO publishes report on use of data analytics in political campaigns
UK’s data protection authority ICO has published a report to Parliament that brings the various strands of its investigation up to date. ICO found a disturbing disregard for voters’ personal privacy by players across the political campaigning eco-system — from data companies and data brokers to social media platforms, campaign groups and political parties.
UK Information Commissioner is calling for views for a code of practice covering the use of data in campaigns and elections. It will simplify the rules and give certainty and assurance about using personal data as a legitimate tool in campaigns and elections.
