Google ‘protecting ad revenue’ by blocking privacy standards

Google has voted against measures aimed at preserving web users’ privacy in what would have been an expansion of the powers of the World Wide Web Consortium’s (W3C’s) privacy wing.

The proposals, which 24 other voting members supported unanimously, involved handing the Privacy Interest Group (PING) the capacity to block any development projects that it felt undermined user privacy.

Alphabet Inc was the only member in the W3C working group that voted against the proposed charter, effectively vetoing the plans and kicking them back into development.

Source: Google ‘protecting ad revenue’ by blocking privacy standards | IT PRO