FarmVille Once Took Over Facebook. Now Everything Is FarmVille.
The game, a phenomenon a decade ago, shut down on New Year’s Eve. But its legacy — for better and for worse — carries beyond gaming.
Original FarmVille lives on in the behaviors it instilled in everyday internet users and the growth-hacking techniques it perfected, now baked into virtually every site, service and app vying for your attention.
It helped transform Facebook from a place you went to check in on updates — mostly in text form — from friends and family into a time-eating destination itself.
Source: FarmVille Once Took Over Facebook. Now Everything Is FarmVille. – The New York Times