Facebook nudged grade-school children during testing of Messenger Kids

Facebook says getting children to communicate on its Messenger Kids app took nudging, even though experts they consulted for the product say kids are ready to use such mobile software.

When Facebook was testing Messenger Kids before rolling it out in December, the company found “It was hard for kids to initiate the communication,” said Tarunya Govindarajan, the manager who built the product, to an audience gathered in Washington for the company’s Global Safety Network Summit. “We wanted to give them nudges to start the conversation,” she said.

Source: Facebook nudged grade-school children during testing of Messenger Kids