E-commerce is winning as most Americans now trust online business with their data

Despite conflicting opinions about online privacy, customers choose to shop with companies that take reasonable security precautions.

Most Americans are actually willing to online shop with retailers that previously faced a security breach—if they have taken measures to secure data, according to the report. With years of conflicting news about cybersecurity threats and breaches, users have almost become desensitized to the information, the report found.

Full article: Why e-commerce is winning: Most Americans now trust online retailers with their data – TechRepublic