Data Quality Management: the key to successfully implementing GDPR
If your data is not accurate, complete and consistent it can lead to major missteps when making business decisions. Gartner estimates the average financial impact of poor data quality on businesses at $15 million annually, which means you cannot afford to not make data quality management a priority especially now that the General Data Protection Regulation (GDPR) standards have been rolled out. With GDPR, the way in which organisations can use their data now comes with restrictions. To ensure compliance with GDPR, data quality management must be implemented in organisations to operate correctly and use data in line with regulations.
Source: Data Quality Management: the key to successfully implementing GDPR