Dangerous misconceptions about data breaches

Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

Many data breaches, including most of the ones making headlines over the past year, are much subtler. These breaches, which can take months if not years to uncover, originate from a lack of proper controls and understanding of vulnerabilities.

Full article: Dangerous misconceptions about data breaches – MarTech Today