Consumers Worry More About Privacy Than Any Other Issue Except Healthcare
That’s according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security of their personal information and data.
85% of respondents think it’s difficult to know just what to do to protect your personal information and data these days. And 68% find Terms & Conditions and Privacy Policies “difficult to understand” and as a result, 72% only read them sometimes (25%), rarely (35%) or never (12%).
Source: Consumers Worry More About Privacy Than Any Other Issue Except Healthcare 12/17/2019