Consumers Worry About Personal Data Privacy But Few Take Action

Eighty-one percent of consumers say they’ve become more concerned about how companies use their data, while 87% think companies should be more heavily regulated on personal data management, according to privacy survey from IBM’s Institute for Business Value.

But even though consumers are concerned with one story after another of companies losing or misusing personal data, apparently it’s not enough for them to take actions in response. Seventy-one percent said that they were willing to give up privacy to get access to what technology can offer. Only 45% have updated their privacy settings on products in response and 16% walked away from a company because of data misuse.

Source: Consumers Worry About Personal Data Privacy But Few Take Action: Study | Fortune