Consumers are more concerned with cybersecurity and data privacy in 2018
Ping Identity 2018 Consumer Survey: Attitudes and Behavior in a Post-Breach Era was released on Wednesday. It reveals that one in five users have been victims of a data breach, and out of that number 34% of them experienced financial loss. Following a breach, 78% of respondents said they would stop engaging with the brand online, and 36% said they would stop engaging with the brand completely. 54% of respondents are more concerned with protecting their personal data now than they were prior to the breach.
Source: Consumers are more concerned with cybersecurity and data privacy in 2018 – TechRepublic