Consumer privacy study finds online privacy is of growing concern to increasingly more people
Cisco has released the results of a survey of consumers and their opinions on digital privacy, and the findings have led it to create what it calls the New Trust Standard, a benchmark that assesses businesses over the course of their digital transformation initiatives to determine how trustworthy they are.
If that makes it sound like the findings of the study point to a low level of consumer confidence in the protection of their online privacy, that would be accurate. The report itself highlights four key takeaways from the data, each of which it said “demonstrates the growing importance of privacy to the individual and its implications on the businesses and governments that serve them.”
