Beware marketers, the consumer data collection blowback is just starting
Deloitte found that 93 percent of consumers would want to delete their personal data held by various companies. Why? These consumers have little faith that service providers can secure it.
Given the Facebook flap over data and Cambridge Analytica, Deloitte’s findings on data sharing may be worth noting. In a nutshell, Deloitte’s study found 69 percent of consumers believe that companies aren’t doing everything they can to protect data. But 73 percent of consumers say they’d share data if they had visibility and control over it.
Source: Beware marketers, the consumer data collection blowback is just starting | ZDNet
