Are Cambridge Analytica’s psychometric insights all that insightful?
Facebook thinks I like snow and a small dog I’ve never heard of. What else has the data got wrong?
I want to be worried that my Facebook data is being used to wage psychological warfare. I want to be terrified that businesses like Cambridge Analytica are able to build a sophisticated psychological profile of me based on little more than my Facebook likes. But right now Facebook thinks my interests include snow and miniature pinschers and pre-school. After googling “miniature pinscher”, something tells me my likes aren’t quite the window into my psyche they’re cracked up to be.
