75% of consumers won’t buy your product if they don’t trust you to protect their data

More than three quarters of US consumers now say that a company’s ability to keep their data private is ‘extremely important,’ according to IBM.

Some 75% of consumers said they will not buy a product—no matter how great the product is—from a company if they don’t trust that company to protect their data.

Source: 75% of consumers won’t buy your product if they don’t trust you to protect their data – TechRepublic