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Brands need people, and people need brands. Do they need third-party cookies to connect?
Brands need people, and people need brands. Do they need third-party cookies to connect?
How the expansion of data privacy laws and advertising technology standards limits companies’ ability to use third-party data for retargeting.
Ensuring compliance with data protection laws has become so complicated that companies must make room for regulatory and ethics experts in product engineering processes.
Both companies are changing how they allow others to collect and use data from their billions of online users.
There are a variety of laws applicable to the U.S. government premised on the idea that privacy protections cease at death.
President Biden may soon announce an Executive Order that will include mandatory breach notification for software vendors that sell to the federal government.
The Global Trends 2040 report envisions a rough ride ahead for the planet, with accelerating contests over resources, governments struggling to meet citizens’ aspirations and increased fragmentation of communities.
“We believe that each and every customer paying for your internet service has the right to determine how their personal data will be used, on an opt-in basis,” Mozilla, the Internet Society, PublicKnowledge and others said in an open letter to the CEOs of T-Mobile AT&T and Verizon.
Between Google’s phasing out of third-party cookies and Apple’s iOS 14 privacy updates, there’s a lot on adtech companies’ plates and necessary adjustments are imminent.
The major shifts within the advertising industry over the past decade have all been driven by increased ability to target people.
I selected 10 from just December 2020 and January 2021 which were biggest or most interesting.
The Facebook-owned messaging service has been hit by a global backlash over privacy. Many users are migrating to Signal or Telegram. Should you join them?