Google And IAB In The Crosshairs Over RTB (Again)
Google and the IAB are once again under the EU’s gimlet eye.
IAB
IAB releases DPIA guidance for Digital Advertising under GDPR
IAB has developed and published practical guide to carrying out data protection impact assessments (DPIA) under the EU’s General Data […]
Google’s display advertising business is under antitrust probe in Italy
Italy’s competition authority has opened an antitrust investigation into Google’s display ad business — adding another allegation of abuse of […]
IAB Europe warns of ‘chilling effect’ on open-source compliance solutions if GDPR breach interpretation upheld
Digital advertising association IAB Europe has hit out at a preliminary report by the Belgian Data Protection Authority finding that […]
IAB Europe’s ad tracking consent framework found to fail GDPR standard
A flagship framework for gathering Internet users’ consent for targeting with behavioral ads — which is designed by ad industry […]
Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. […]
IAB issues guidelines on AI in marketing
The Interactive Advertising Bureau (IAB) has issued a guidance on the use of artificial intelligence (AI) in marketing. IAB guide […]
Firefox browser will block the IAB’s DigiTrust universal ID
Mozilla is set to block the DigiTrust consortium from tracking users in its Firefox browser. Mozilla intends to block the […]
IAB Releases Specifications for CCPA Compliance Framework
IAB Tech Lab is releasing version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance […]
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