Apple poised to reshape online advertising as investment and influence grows
Marketers will be turning to Apple for leadership on privacy issues that matter to their media spends in light of recent tech updates.
Marketers will be turning to Apple for leadership on privacy issues that matter to their media spends in light of recent tech updates.
Company says it is taking time to ‘collect input and make improvements’ after backlash from privacy groups.
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.
Apple’s new program for scanning images sent on iMessage steps back from the company’s prior support for the privacy and security of encrypted messages.
Google will require its app developers share information about what data their apps collect and for what purpose.
Apple’s plan to scan for child sexual abuse images has raised concerns among the privacy and security communities.
Android and iPhone spyware sold by NSO Group enables state terror attacks in multiple countries.
Advertisers have begun shifting their spending patterns in the months since Apple began requiring apps to gain iPhone and iPad users’ permission to track them.
Europe’s tech chief Margrethe Vestager on Friday warned iPhone maker Apple against using privacy and security concerns to fend off competition on its App Store.
The companies revealed upgrades for their phones that protect data and reduce reliance on the cloud. It also binds users more tightly to their ecosystems.
Apple boss Tim Cook took aim on Wednesday at proposed European rules aimed at curbing the power of U.S. tech giants, saying they could pose security and privacy risks to iPhones.
Apple on Monday (7 June) said it is ramping up privacy and expanding features in new iPhone operating software to be released later this year.