Danish DPA Declares Use of Google Analytics Unlawful Without Supplementary Measures
Denmark’s data protection authority announced in its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the GDPR.
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Google Analytics banned in several European countries due to GDPR violations
The Italian data protection authority found that a local web publisher’s use of it violated GDPR rules.
Google to Launch Google Analytics 4 in an Attempt to Address EU Privacy Concerns
Google announced the launch of “Google Analytics 4” to address recent developments in the EU regarding the use of cookies and data transfers.