The Privacy Paradox: Securing Data To Build Customer Engagement

This report, published by PYMNTS and Very Good Security, analyzes the survey results of US consumers, revealing the role of personally identifiable information protections in customer engagement. New PYMNTS data show that roughly 70 percent of consumers won’t share their personal information with a digital platform they have never used before, and will instantly abandon their carts if things don’t look and feel right.