This guide is to provides further education on the alternatives to third party cookies and to help planners and buyers of media navigate contextual advertising.
marketing
This panel will discuss these gaps and how organisations handling consumer data can manage the emerging risks.
This paper outlines privacy and data protection concerns of this tracking, profiling and targeting ecosystem that can also be used beyond digital advertising to seek to manipulate the opinion forming process, and there are significant concerns about the consequences of this ecosystem for democracy.
This project is a research and advocacy initiative launched by BEUC and aimed at addressing the issues that plague the digital consumers of today and undermine the digital society as a whole.
These guidelines identify some of the most relevant compliance challenges regarding use of virtual voice assistant (VVA) and provide recommendations to relevant stakeholders on how to address them.
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection Regulation across all services provided in Europe. The new privacy regulations are scheduled to take effect in 2018. Source: Google Prepares For Europe’s New Privacy Rules 08/08/2017
The DPC has produced guidance around the use of e-receipts to assist retailers adhere to best practice in relation to e-receipts and electronic direct marketing.
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to determine peoples’ location – and the direction they are facing – relative to stores around them. Source: Blippar To Use Computer Vision To Improve Location Targeting 08/07/2017
Verizon targeted ads program shares lots of personal data. Source: Verizon wants you to give up Web privacy—in exchange for movie tickets | Ars Technica
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate Factory won’t disclose details about how it slices and dices its data. Source: Google tracks what you spend offline to prove its online ads work. And privacy folks are furious • The Register